Press Release – PRLog_October 21st’ 2013


The excerpts of the same can be found below:

Oct. 21, 2013 – BANGALORE, India — the latest entrant into the online healthcare arena has decided to venture into the intimate care products. Adding to its wide portfolio of healthcare and wellness products ranging from personal care to nutrition and services like Health Checkups to Health Programs like physiotherapy, the website will now also offer the Intimate Care Products line especially for women. One of the Unique Selling Proposition of the website, i.e its discreet packaging, will now be utilized for its Intimate Care Product line as well. Study reveals that women are yet to get comfortable in purchasing these products over the counter; this is where comes in. The company ensures anonymity of the contents right from when the customer logs-in till the same gets delivered.

As of now the hero products identified from the Intimate Care Product line are the Clean and Dry Intimate Cleansing Foam Wash and the VWash Plus. With the increase in awareness amongst women, intimate hygiene products are expected to hit a new high with women. Such products have always been a taboo for a women in the Indian society. Exploring was never an option freely available. Platforms like gives the everyday women anonymous access to exploring such products.


You can also view the Release here.

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