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An important aspect for a brand in the health and wellness industry is to establish itself in the market as a trusted and reliable name. Achieving this ensures the most important thing – customer acquisition and subsequent retention.
Your customer service and product quality speak for your brand and helps them in making an informed purchase decision. Service quality initiates the chain reaction of brand’s impact in the market. This often acts as a mast to sail in the direction of expansion.
Endorsement by masses, collaborations with celebrity doctors, advertisement and marketing are a few tools which lets the brand to stand out and announce their service thereby, gaining popularity amongst the relevant Target Audience.
Since Influencer Marketing has seen a drastic spike in the content consumption pattern and has become a successful business model in the recent years, ClickOnCare has taken this idea to a whole new level by engaging with the right and responsible figures in this domain.
COC’s process includes collaborating with personalities with genuine audiences. While the collaboration enables these influencers to use the service and products firsthand, it also enables a build-strategy where, if they like the experience personally, they proceed to share genuine reviews on their channel.
With its quality-approach methodology, ClickOnCare’s name has been associated with many celebrities and healthcare enthusiasts praising the brand’s genuine approach and outstanding service.
From Bollywood celebrity doctor Abhinit Gupta to television actors like Lata Sabarwal, Shivshakti Sachdev, Erica Fernandes, Debina Bonnerjee, Gautam Rode and Pankhuri Awasthy and many more have collaborated with ClickOnCare at one point or the other.
Apart from television personalities, ClickOnCare also has tie-ups with prominent Social Media Influencers like Youtubers Pooja Luthra, Health Times, J Super Kaur, etc.
Explaining this approach Akshat Malik, Founder & CEO of ClickOnCare.com says, “The reason we make a celebrity or influencer experience our service and products first hand – is for them to express their true and sincere opinion about us. We have always taken a quality over quantity approach with one goal in mind, ‘Care for All is Just One Click Away’. This has enabled us to attain a genuine customer-base with whom we do not require discounting honeytraps and similar tactics.
All our collaborations follow a simple template – Use it before you express it and this has built a trust with our customers as well as influencers. This is what we eventually aim for.”
ClickOnCare is a trademarked health and wellness brand servicing brand for domestic and international markets. Trusted by millions of customers, thousands of doctors and hundreds of celebrities, it is the single largest online skin, hair, nutrition & essential store in India with delivery across the world.